Amazon Prime Day 2020: Date Set For Oct. 13-14, Internal Staff Email Reveals

KEY POINTS

Amazon Prime Day launches Oct. 13-14 with the same expected low prices and great deals
COVID-19 forced a three month-long delay of Amazon Prime Day, traditionally held July 15
The delayed Prime Day is still expected to be the best time of the year to buy an Amazon device

Amazon Prime Day, previously postponed due to the coronavirus pandemic, is now scheduled for Oct. 13-14, and Amazon just might compensate for the three month-long postponement with even better deals and lower prices.

The new date was revealed in internal Amazon emails sent to employees, who were also told not to take any vacation leaves Oct. 13-20. One memo said the company will officially confirm Oct. 13-14 in an announcement on Sunday, according to The Verge.

“Stay tuned for more details on Prime Day,” said an Amazon spokesperson, who also said customers can ask Alexa devices to keep them updated about Prime Day.

Prime Days have normally been held July 15, the anniversary Amazon's founding anniversary. Despite this year's delay, Amazon Prime members can still expect prices that are at their lowest of the year. The past five Prime Days have offered some of the lowest prices on popular items from the tech, beauty, home and kitchen categories.

Prime Day 2019 was a massive success. This 48-hour-long sales extravaganza saw Prime members buy more than 175 million items worth a record-setting $7.16 billion.

Prime 2019 was the biggest shopping day in Amazon history -- until Cyber Monday broke this record shortly thereafter. Cyber Monday 2019 saw Amazon post revenues of $9.4 billion, a 19% increase over 2018. It’s still the Amazon record to beat.

It seems unlikely Prime 2020 will surpass the 2019 record of $7.16 million given the millions of Americans out of work and the coronavirus-impacted economy. But the 150 million Prime subscribers today will likely make more than $900 million in purchases, the amount sold in the inaugural year of 2015. It remains the lowest annual total for Prime Day.

For one, Amazon has a lot more electronic devices than it did in 2015. Amazon's hugely popular Alexa virtual assistant was only eight months old when Prime Day made its 2015 debut.

Past Prime Days has seen Amazon offer the best deals on Alexa-enabled products like Echo smart speakers, the Fire TV and Fire tablets. Most of these Amazon devices should be on sale this Prime Day. The list might also include some of the 14 newest Alexa-enabled products introduced in September 2019.

These gadgets include the new Amazon Echo, Amazon Echo Show 8, Amazon Echo Buds, Amazon eero, Ring Stick-Up Cam, Amazon Echo Glow, Amazon Smart Oven and the Retrofit alarm kit.