Amazon Working On Several New Alexa Devices, Including Subwoofer, Microwave

Amazon’s quest for global dominance will reportedly extend all the way into customers’ homes. The e-commerce giant is expected to announce a line of several new devices that support its voice-operated virtual assistant, Alexa, CNBC reported.

The report indicated that at least eight new Alexa-enabled devices are coming from Jeff Bezos’ company, with an announcement event scheduled for later in September. The goal seems to be to insert Amazon technology into as many household items as possible, based on the list of upcoming products obtained by CNBC.

The list included audio devices like an amplifier, a subwoofer and receiver. There will also be a device intended to be used inside cars, as well as an Alexa-operated microwave.

Amazon seems to want customers to have as many as four or five different Alexa devices in their living space. Companies like Garmin, Sonos and General Electric have already made voice-controlled products like those listed above, so Amazon’s ideas are not necessarily new. However, once they are all released, Amazon customers will be able to use the same virtual assistant to control several aspects of their homes or apartments.

The company does not directly report sales numbers for products like the Amazon Echo, the flagship Alexa device. Still, Amazon seems committed to pushing the voice-control technology regardless of sales success so far. Amazon has introduced a number of new features to Alexa in recent months.

For example, users can now ask Alexa for hours of operation or other information about local businesses and get accurate answers thanks to a partnership with Yext. Another partnership with fellow tech giant Microsoft yielded Alexa integration on Windows 10 PCs. That also means Echo owners can use Microsoft’s digital assistant, Cortana.

Whether or not customers will want to use Alexa to control even more of their home lives remains to be seen. A recent report based on internal Amazon statistics found that a remarkably small percentage of Echo owners used the devices for shopping, which is one of the main selling points of the product.

Shares of Amazon (AMZN) gained about 2.6 percent in early market hours Tuesday.