As American As Apple: Two-Thirds of US Own A Company Product

Apple is America’s favorite. According to a new CNBC survey, more than half of Americans own an Apple product.

The survey found 64 percent of Americans own an Apple gadget, up from 50 percent of Americans five years ago. The poll found the average U.S. household owns 2.6 Apple devices, increasing by one full Apple item compared to a 2012 survey.

The All-America Economic Survey polled 800 people across the country last month. The survey has a margin of error of plus or minus 3.5 percentage points.

Which American Households Own More Apple Devices?

Apple product ownership is universal, regardless of the type of income group, age, race, sex and U.S. region, the survey found. More than half of almost all demographic groups reported owning at least one gadget fromt the Cupertino company. However, Apple device ownership decreases among those with incomes under $30,000, retired Americans and women over age 50.

On the other hand, Apple ownership increased among wealthier Americans. The survey found 87 percent of Americans with incomes over $100,000 reported owning at least one Apple product. Wealthiest Americans own about 4.7 Apple devices per household compared to just one among the poorest. Americans in the West own 3.7 Apple products, compared with 2.2 device among households in the South.

Pollsters said it’s unusual to see these numbers for products that are expensive.

"I cannot think of any other product — especially any other product at a high price point — that has that kind of permeation with the public and level of growth,'' Jay Campbell from Hart Research, which conducted the poll with Public Opinion Strategies, told CNBC.

However, it might boil down to the productivity of Apple devices, like iPhones and iPads. The poll found 64 percent of Americans said their time on their iPhone is "mostly productive and useful," while 27 percent said it's "mostly unproductive." Meanwhile, those in the Midwest, people with only high school education and young Americans mostly said they felt like they were wasting time on their smartphones.

“[...] It continues to be the case that the smartphone is really helping the American worker,” said Campbell, “helping the American family be efficient with their time and really accomplish more than they could otherwise and I think people recognize and appreciate that."

The survey comes as Apple gets ready to begin taking pre-orders for the iPhone X, the company’s most expensive smartphone yet. The smartphone includes the Face ID, Animoji and other features for a price starting at $999. Pre-orders for the iPhone X begin on Oct. 27 and start shipping on Nov. 3. Apple released the iPhone 8 and iPhone 8 Plus last month. Apple is selling the iPhone 8 with 64GB and 256GB capacity models starting at $699, while the iPhone 8 Plus starts at $799.

As for Apple’s rival Samsung, the number of Americans that owned smartphones from the Korean company was 70.29 million as of this past spring. While the number of Americans that own Samsung products has been steadily increasing over the years, the figure reported this spring was lower than the 71.14 million from August 2016.