Another Social Media Post Has Burger King On The Broiler

Burger King, which is known for its quirky social media feed, has come under fire once again for a post that looked to capitalize on current events.

The Instagram post came from Burger King Chile and showed an image of a Whopper stuck in the Suez Canal. The post was in reference to the Ever Given ship that was wedged in the canal for days, stopping the flowage of international cargo through the passage before it was freed Monday.

The blockage of the Suez by the ship is expected to cost billions in international trade disruption, Fox News reported. It is also anticipated to lead to shortages of products like instant coffee that were bottlenecked in the canal behind the ship and unable to get to their destinations for nearly a week.

The Instagram post from Burger King Chile loosely translates to say that there is no channel that interrupts the company’s deliveries, not even its large Double Whopper.

Burger King was sharply criticized for the post, with one social media poster saying, “Shame on you .. making fun out of others critical situations.”

Another said, “The Suez Canal is disrupted and will return to work again ... But when your heart breaks down due to loose burger oils and grease, it will not come back to life again.”

While still another wrote, “This post is made by a maids not king... Burger maids.. McDonald's is the real king.”

And another said, “Bad way to advertise like your sandwich.”

But some social media users thought the post by Burger King Chile was on point and praised the chain for the marketing effort, saying “that's one thick burger!”

This is not the first time that Burger King has felt the heat on social media.

In March, Burger King U.K. was heavily criticized for a tweet it posted on International Women’s Day. The post in question stated that “women belong in the kitchen” in an effort to promote careers within restaurants for females with a new scholarship program.

While Burger King explained that only 20% of chefs are women, something that it wanted to change, the post didn’t hit well with its fans. Many social media users called out the burger restaurant for what they said was an insensitive tweet.

Burger King U.K. later apologized for the controversial post, but not before the backlash ensued.