Apple CEO Confirms ‘New Projects,’ But When Will They Be Realized?

Apple’s CEO has claimed that the company's new projects will blow their fans away. However, the Cupertino giant's head has always given very little information about the release dates of these supposed upcoming devices. So when exactly will Apple officially announce and release these projects?

CEO Tim Cook recently sent an email to CNN, updating consumers on the state of the new devices. “As [former Apple designer Jonathan Ive] said, they’re stronger than ever, and I have complete confidence that they will thrive under Jeff, Evans and Alan’s leadership. We know the truth, and we know the incredible things they’re capable of doing. The projects they’re working on will blow you away,” Cook said in the statement.

The father of most of Apple’s trademark designs, Jonathan Ive, recently left the company to create his own independent firm. While Cook is confident that Apple will still hold without him around, the vague announcements about Apple’s new devices leave fans confused as most of them are just brief teasers.

During the Worldwide Developer’s Conference 2019, Apple did announce some fresh feature details about their new devices but wasn’t too focused on them. The release dates for their devices weren’t discussed. This was also the case during the Apple event last January.

Instead of devices, Apple has been more interested in pushing their new services that have already been or are set to be introduced in the coming months. Fresh services in the form of new apps, updates to their old ones or independent operating systems for other devices have been the focus of the company.

Lastly, the speculations about their next-generation devices and their updates have been overwhelming these past months. Apple has been quietly announcing and releasing its new hardware and some software updates without any big events to highlight their release. While events are not required for these reveals, Apple has been different since Cook held the reins over the whole company.

If this continues, fans will have to settle for quiet releases, which could be pleasant surprises for some but problematic for users who want to plan their device purchases ahead of time.