Apple Could Launch 2021 iPhones In 2 Separate Events, Analyst Claims

Apple could change the way it launches iPhones in the near future and might opt to release them in two separate events.

Apple is known for releasing its iPhones during the fall season. This year, the tech giant did something new by releasing three unique models –the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max– all at the same time. Interestingly, all three models did well among the masses, even if the lower-end model was about $300 cheaper compared to the next model.

Despite the success of this year's iPhone 11 lineup, an analyst from JP Morgan believes that Apple might choose to make staggered iPhone releases, opting to release new models in the first half of the year, and more new models in the second half of the year.

Analyst Samik Chatterjee expects Apple to have “a strategic change in the launch cadence with the release of two new iPhone models in 1H21 followed by another two in 2H21,” MarketWatch reported.

Chatterjee said this shift will help Apple in a variety of ways. First, it will help the Cupertino-based company to compete with rivals that release new smartphones throughout the year. This means Apple will have enough smartphones to rival every device launched by its competition.

Second, it will help the company avoid “product cycle missteps” and will allow it to change the device designs quickly based on market feedback. Android Authority added that it will help the company achieve better consistency when it comes to revenue.

Third, by splitting orders into two parts of the year, Apple and its suppliers will be more capable of producing enough units with a lot less stress, compared to when the company decided to release all units at the same time.

That said, the change in launch strategy is still but a speculation at the moment. Apple hasn't announced anything about. It hasn't even announced anything about the rumored iPhone 12 lineup, or the rumored iPhone SE successor, or the prediction that it will release four 5G-capable handsets in 2020. Readers are advised to stay tuned and wait for more updates as they come.