Apple Has New Powerful MacBooks, But Where's The Entry-Level Mac?

Apple released a week ago the powerful beast Mac Pro, as well as the bigger 16-inch MacBook Pro. These products have advanced specs for professional users, which push their price points higher. Consumers are now wondering where is the entry-level MacBook where consumers could purchase to commence their journey in Apple’s macOS computers.

At present, the Cupertino tech juggernaut does not offer low priced MacBook. The MacBook Air has a starting price of $1099 for 8GB of RAM and 128 GB of solid-state drive storage. But, a laptop with a base price of more than a grand is not considered by many as an entry-level device.

Forbes’ Ewan Spence says Apple could follow Google’s Chromebook options and match what the search engine tech giant is offering while making processing power for intensive tasks and local applications an open to be able to offer entry-level Macs. The Cupertino tech giant essentially offers this option somehow with the iPad. Users simply need to add the Smart Keyboard cover, and they get the equivalent of the Google Chromebook. This solution has a lot of benefits to Apple.

The Cupertino company can bring consumers closer into its ecosystem with nearly every transaction offered in the App Store. It could give Apple enough opportunities to upsell to users its subscription-based services. Moreover, the solution has a great tendency to lock consumers into the hardware ecosystem of Apple for both medium-term and long term.

But, that solution simply solved one aspect, which is offering an entry-level alternative. However, if consumers are looking for a suitable replacement for an entry-level macOS powered laptop with performance and power similar to macs, that is still a big question. Although the Apple iPad is powerful and could provide some of the same functions as a laptop, the MacBook range is all about providing more power, more customization, and more flexibility.

We haven’t heard any whispers that Apple is working on an entry-level Mac. The Cupertino company is probably busy with the iPhone 12 series, which is anticipated to arrive in 2020. Rumors have it that Apple might launch six iPhone 12 models.