Apple iPhone SE: First Weekend Sales Indicate Customers Are Not Interested In Purchasing It

Apple is known for announcing first weekend sales numbers for its smartphones. However, it has not revealed any information on the first weekend sales of the Apple iPhone SE that was announced on March 21. Multiple analysts are now speculating that there is very low demand for the small-sized iPhone.

The iPhone SE preorders began on March 24 and Apple started shipping the preordered units from March 31. Few days after its announcement, CNBC had reported that 3.4 million preorders have been placed for the iPhone SE in China.

However, KGI Securities analyst, Ming-Chi Kuo has stated there is no evidence available that supports CNBC’s report. He added that there is considerably low demand for iPhone SE as compared to other iPhone models, Mac Rumors reported.

Judging by the delivery time of iPhone SE units, Kuo has analyzed that the demand for iPhone SE is quite less than other models like iPhone 6S and iPhone 6 models at launch. There could be several reasons behind low demand for iPhone SE. One of them could be customers are not interested in small-sized smartphones and the other reason could be that the iPhone SE does not come with significant upgrades to its design or specs.

The market analysis of the first weekend sales of iPhone SE by Localytics also support Kuo’s claims. The research firm has stated that the iPhone SE salvaged only 0.1 percent of the iPhone market during the weekend sales after its launch. Its adoption rate is lower than that of iPhone SE and iPhone 6 smartphones.

The Apple iPhone SE was launched to boost the overall iPhone sales. However, Kuo is of the view that Apple may end up shipping less than 200 million iPhone units this year. The lackluster sales of iPhone SE indicates that it has very less impact on the sales of the company.