Apple Lawsuit: Tech Giant Accused Of Lying About iPhone Screen Sizes, Pixel Counts

A lawsuit was filed against Apple (AAPL) on Friday for what two plaintiffs in the case claim was deceptive advertising by the company. According to their complaint , Apple deceptively marketed its iPhone X, XS, and XS Max by hiding the notch in its advertisements, which allegedly affects the total pixel count.

Courtney Davis and Christian Sponchiado filed the suit accusing Apple of making misleading advertisements that make it seem as though the iPhone X, XS, and XS Max do not have a notch on the top of the phones, according to court documents . In the advertisements that Apple ran introducing the new phones, it used a black background which the plaintiffs claim allegedly obscures the notch, Business Insider reported.

The complaint also maintains that Apple features a false pixel count on its website as the notch and rounded corners’ pixels should not be included as part of the total pixel count. The complainants allege that the iPhone 8 Plus is a better phone as it has an authentic pixel count with a larger screen surface than compared to the iPhone X, XS, and XS Max.

According to their complaint, “Images that disguise the missing pixels on the Products’ screens are prominent on Defendant’s website, as well as in the advertisements of retailers who sell the products.”

Davis and Sponchiado are seeking class-action status for the lawsuit that was filed in the U.S. District Court for the Northern District of California. Apple has not responded to the complaint, according to Cnet.

As of this afternoon, Apple stock was up 0.27 percent to 165.93.