Apple Wants iPhone Owners To Help Sell iPhone's Night Mode Feature

Apple launches the Night Mode Photo Challenge for iPhone 11 users. Following the Shot on iPhone controversy last year, the Cupertino company Apple that the winners of this year’s iPhone 11 Night Mode Challenge will be compensated. The new contest wants iPhone 11 users to submit their best low-light photos.

iPhone 11 users who would like to participate in the latest iPhone 11 Night Mode Challenge can submit their Night Mode shots photos using iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max through their social media network accounts. Participating sites include Instagram and Twitter, and contestants simply have to use hashtags #ShotOniPhone and #NightModeChallenge for their entries to be considered. The competition is open until Jan. 29, 2020.

Photos submitted will be judged by a panel composed of ten judges. Apple will reveal five winners on Mar. 4, 2020. The full contest rules are available on the official Apple website. The Cupertino company will feature the winning entries on its website as well as on its Instagram account.

Moreover, the shots could also make their way on Apple stores, billboard ads, and other digital marketing campaigns. Photos are allowed to be edited using Apple Photos app or third-party apps and software, according to Apple. If the photo is edited, the contestant must indicate the kind of app and filters used in the comment or image caption.

Any photos shot on iPhone 11, iPhone 11 Pro, and iPhone 11 Pro max since Sep. 20 qualifies in the competition. Five winning photographers will receive a licensing fee for their work, says Apple. Last year, the Shot on the iPhone challenge caused controversy when it appeared as if Apple was going to compensate the winners with just exposure. Following a public backlash, Apple updated the rules of the contest to mention the licensing fee.

The iPhone 11 and iPhone 11 Pro models turn the Night Mode automatically when the camera senses the low-light environment. Users can find a crescent moon at the top of the screen that turns yellow whenever the feature is active. For more information about the iPhone 11 Nigh Mode Challenge, you may visit Apple’s official website.