Best Buy Will Now Repair Apple Products At All Of Its Store Locations
Best Buy (BBY) will now offer repairs on iPhones and MacBooks at all of its store locations. Apple (AAPL) announced the agreement on Wednesday, expanding its partnership with Best Buy.
Previously Best Buy only repaired Apple products at select locations. The expanded relationship will now extend the service to nearly 1,000 stores located across the U.S. Repairs of Apple products will be conducted by Best Buy’s Geek Squad, offering more customer service to its customers.
Apple also wins from the deal as it now offers more places to have repairs performed outside of its own network of stores. The company has tripled its service locations over the past three years, CNN reported.
“At Apple, we’re dedicated to providing the best customer service in the world,” Tara Bunch, Apple’s vice president of AppleCare said in a statement. “If a customer ever needs to repair their products, we want them to feel confident those repairs are done safely and correctly.
“We’re always looking at how we can reliably expand our network of trained technicians and we’re excited to partner with every Best Buy store so it’s even easier for our customers to find an authorized repair location near them,” she added.
The deal with Apple could provide Best Buy with the additional foot traffic it needs in its stores and may attract new customers that need product repairs of their Apple devices, the news outlet reported. With Apple being one of Best Buy’s largest suppliers, the move is key to its business, especially after Apple reportedly expanded its distribution to Costco.
The partnership is an effort by Best Buy to enhance its business strategy, which it said in its annual securities filing, “is based on offering superior levels of customer service.” The company has nearly 7,600 newly Apple-certified technicians.
Shares of Best Buy stock were up 0.21 percent as of 12:12 p.m. ET on Thursday while shares of Apple stock were up 0.47 percent at the same time.
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