Not content with simply being a massively popular video game, “Fortnite” now fancies itself a media delivery platform. Just in the past year, the battle royale game favored by over 350 million players hosted a concert for Travis Scott as well as the premiere for a “Tenet” movie trailer.

Now, “Fortnite” is joining forces with another earth-shakingly huge entertainment brand: K-pop band BTS. Developer Epic Games has announced that a new “choreography version” of the music video for the group’s latest smash hit song, “Dynamite,” will debut in “Fortnite” on Friday at 8 p.m. EDT.

“We’re always looking to partner with talented artists who are interested in pushing boundaries and finding innovative ways to reach fans,” Nate Nanzer, Head of Global Partnerships at Epic Games, said in a statement. “BTS is not only incredibly popular worldwide, but their talent, creativity, and forward-thinking attitude made them a perfect match. We’re honored to host their premiere.”

BTS fans have since taken to Twitter to share a wide range of reactions following the announcement of the group's collaboration with “Fortnite.”

The "Fortnite" partnership will also include a bundle of in-game emotes based on BTS choreography, which goes on sale on Wednesday at 8 p.m. EDT for 800 V-Bucks, or about $8.

After its debut on Aug. 20, "Dynamite" rocketed to the top of the Billboard Hot 100 and stayed No. 1 for weeks. The initial video for the song became the boy band’s most viewed release on YouTube, scoring 101.1 million hits in 24 hours. The video currently has over 391 million views on the platform.

BTS
Jin, Suga, J-Hope, RM, Jimin, V and Jungkook of K-Pop band BTS are seen during an interview at the "Today" Show on Feb. 21, 2020, in New York City. Jose Perez/Bauer-Griffin/GC Images
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