BTS ‘You Never Walk Alone’: K-pop Band Breaks Into Billboard’s Main Albums Chart For Fourth Consecutive Time, Setting Record
South Korean band BTS, or Bangtan Boys, is breaking national and international records with its new repackaged album, “Wings: You Never Walk Alone,” ranking on Billboard’s main albums chart for the fourth consecutive time.
BTS’ latest music video — “Not Today” — also broke the boy band’s own record and reached 20 million views in around 66 hours and 25 minutes. Previously, the K-pop group’s “Spring Day” music video, which released at midnight Feb. 13, had taken 87 hours and 50 minutes to reach the 20 million mark. “Not Today” also broke the record set by “Spring Day” to become the fastest K-pop music video to reach 10 million views.
The new album ranked 61 on the Billboard Top 200 Albums Chart, according to BTS’ management agency Big Hit Entertainment, becoming the band’s fourth consecutive album to feature on the chart, which is a record for any K-pop group.
Previously, “The Most Beautiful Moment in Life, Part 2” (released in December 2015), “The Most Beautiful Moment in Life: Young Forever” (released in May 2016) and “Wings,” which released in October last year, have all made appearances on the Billboard charts. “Wings” even registered a record high of 26 when it released.
Billboard's Bubbling Under Hot 100 chart also saw “Spring Day” debut at the 15th spot, and the album took up the top spot on the Social 50 list and the World Albums charts. Four tracks from the new album took the top four spots on Billboard's World Digital Song Chart, with “Spring Day” coming in first, followed by “Not Today.”
While PSY is the only South Korean artist to rank so highly in Billboard’s charts, the publication explains why BTS’ appearance may be even more important.
“The feat is truly unprecedented given K-pop's history on Billboard's singles chart,” a Billboard report about the boy band read. “BTS' 'Spring Day' is almost all in Korean and had zero promotion in America.”
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