Calling All Reese’s Fans! Win The Beloved Peanut Butter Cups For Life: Here’s How

The Hershey Company (HSY) is giving some lucky chocolate and peanut butter fans the chance to win a lifetime supply of its Reese’s Peanut Butter Cups.

The dream giveaway is in addition to several other delicious prizes from the chocolatier that coincide with National Lover’s Day on April 23 and the return of its Reese’s Peanut Butter Lovers Cups and Reese’s Ultimate Peanut Butter Lovers Cups.

Both highly demanded peanut butter cups are returning for a limited time, Hershey said.

The Reese’s Ultimate Peanut Butter Lovers Cups are an “extreme version” of the traditional Reese’s Peanut Butter Cups with double the peanut butter flavor, while the Reese’s Peanut Butter Lovers Cups are coated in an extra layer of peanut butter crème with milk chocolate bottom.

To win a lifetime or a year’s supply of the Reese’s Peanut Butter Cups, fans of the candy will need to look for specially marked packages for a chance to win the Reese’s Loves You Back promotion. A product code or QR code will be listed on the package and will need to be entered at www.ReesesLovers.com to claim the prize.

Hershey is also giving away $5,000 Visa Rewards cards, $75 Visa Rewards cards, and free Reese’s Peanut Butter Cups through the contest.

“Consider this a thank you to all the peanut butter superfans out there – the ones who sort through the candy jar to get to the Reese's Peanut Butter Cup. The ones who live and breathe peanut butter. The candy MVPs. We see you, we appreciate you, and we know you have superior tastebuds. So now, we're rewarding you,” Bo Jones, senior associate brand manager at Reese's, said in a statement.

The Reese’s Loves You Back promotion runs through July 31. More information on the giveaway can be found at www.ReesesLovers.com.

No purchase is necessary to enter the contest, but participants must be 18 or older to play.

As of Tuesday's premarket hours, shares of Hershey were trading at $224.30, down 11 cents or 0.05%.