How To Enter Hershey’s Kit Kat Flavor Club Sweepstakes

The Hershey Company (HSY) is offering 200 lucky Kit Kat fans the opportunity to taste some of its newest flavors as part of an exclusive members-only club for free.

Members of the club will be selected as part of the Kit Kat Flavor Club Sweepstakes. Fans of the candy bar will receive products that are currently in development as well as branded swag that will be sent directly to their homes.

The selected club members will receive three specialty kits throughout the year in Fall 2020, early 2021, and late Spring 2021. The first kit from Hershey will include the Kit Kat Duos mocha + chocolate before it appears on store shelves in November.

The Kit Kat Duos mocha + chocolate features a mocha-flavored creme on the top of the candy bar and milk chocolate on the bottom of the confection, keeping the traditional Kit Kat wafers inside.

To enter the sweepstakes, fans of the candy bar will need to submit an entry on Hershey's website by Sept. 29 at 11:59 p.m. EDT. No purchase is necessary to enter the contest, but participants need to be 18 or older. The contest is open to residents of all 50 states.

“We listened to the overwhelmingly positive feedback from our recent Kit Kat flavor launches,” Amy Minderman, director Kit Kat Brand, said in a statement. “It is important for us to hear feedback from our fans, so that we can continue to create flavors they love, so we are thrilled to introduce the Kit Kat Flavor Club!”

Flavor Club members will also be able to share feedback on the candy bars they receive over the course of the year-long program. They may also influence the future of Kit Kat bar flavors, Hershey said.

For Halloween, Hershey launched the Kit Kat Witch’s Brew Bars that feature crispy wafers covered in a marshmallow-flavored crème. The limited-edition candy bars come in a “spooky green.” Also new from Hershey is the Kit Kat Apple Pie, which has apple-pie flavored white crème. The candy bars are only available for a limited time.

Shares of Hershey were trading at $137.75 as of premarket open, up 74 cents or 0.54%.