Cheetos Restaurant Already Has 1,000-Person Waiting List

The Spotted Cheetah's waiting list has reportedly already amassed more than 1,000 individuals hoping to get a seat. The Spotted Cheetah

Those looking to secure a spot at the Cheeto pop-up restaurant in New York may be in for some disappointment: reservations are completely booked. The Spotted Cheetah, which opened Tuesday and was scheduled to run only through Thursday, will feature gourmet meals centered around the orange snack. Its waiting list has reportedly already amassed more than 1,000 individuals hoping to get a seat.

The limited-run, Cheeto-focused pop-up only budgeted for 300 seats, all of which are currently spoken for, the Wall Street Journal reported Tuesday. Plates are priced from $8 to $22 and include the Flamin’ Hot and White Cheddar Mac n’ Cheetos, Cheetos Crusted Fried Pickles + Creamy Ranch and Flamin’ Hot Limón Chicken Tacos.

“I’m thrilled that you have shown interest in my restaurant,” reads an email sent to users who are waitlisted for the restaurant. “The Spotted Cheetah, and seem to love Cheetos (almost) as much as I do. Unfortunately, at this time all of the spots are full. If we have a table open up, we’ll give you a ring.”

Ryan Matiyow, a senior director of marketing at Frito-Lay, told the Journal that the demand for the restaurant “was a surprise to us in a big way.” Matiyow previously told AdWeek that the team behind the restaurant was “inspired by Cheetos fans and popular restaurants nationwide.”

“As all of you (hopefully) know, I have a passion for cheesy, crunchy and downright delicious food,” reads a message attributed to Chester Cheetah, the brand’s fictional mascot, on the restaurant's website. “After years of cooking up dishes infused with my cheesy snacks, I was over the moon to discover that Cheetos connoisseurs had started sharing and liking their own.”

The message continued, “All of the Cheetos sushi rolls, Cheetos bagels and cheesy Cheetos pizzas gave me a brilliant idea: recruit the most dangerously cheesy celebrity chef, Anne Burrell, to help elevate my almost-purrfect Cheetos recipes for the very first Cheetos restaurant, The Spotted Cheetah.”

Would-be patrons may still have a shot at tasting the offerings of the Cheeto-themed menu, however. A Spotted Cheetah Digital Cookbook is available for free download on the restaurant's website.

The Spotted Cheetah is located at 211 West Broadway in New York. A representative for the Spotted Cheetah did not immediately return International Business Times’ request for comment.