Chloë Grace Moretz Responds To Tess Holliday, ‘Red Shoes’ Movie Issues Apology
“Kick-Ass” actress Chloë Grace Moretz was disturbed by a poster for her new movie, a parody of Snow White. She took to Twitter to address the controversy, which was first brought up by size 22 model Tess Holliday the day before.
“I have now fully reviewed the [marketing] for ‘Red Shoes,’ I am just as appalled and angry as everyone else, this wasn't approved by me or my team,” she wrote to her 3.22 million followers Wednesday. “Pls know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety.”
READ: Tess Holliday Fights Snow White Poster That Claims Short, Curvy Princess Is ‘Less Beautiful’
While Moretz, 20, condemned the marketing of the film, she defended the movie’s plot. “The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control,” she said.
Sujin Hwang, one of the producers of the film, issued a statement to International Business Times on behalf of the production company.
As the producer of the theatrical animated film 'Red Shoes and the 7 Dwarfs,' now in production, Locus Corporation wishes to apologize regarding the first elements of our marketing campaign (in the form of a Cannes billboard and a trailer) which we realize has had the opposite effect from that which was intended. That advertising campaign is being terminated.
Our film, a family comedy, carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasizing the importance of inner beauty. We appreciate and are grateful for the constructive criticism of those who brought this to our attention. We sincerely regret any embarrassment or dissatisfaction this mistaken advertising has caused to any of the individual artists or companies involved with the production or future distribution of our film , none of whom had any involvement with creating or approving the now discontinued advertising campaign.
In truth, the description of the film as it appears on the Internet Movie Database is much different than it appeared in the promotional poster.
The summary on IMDB reads: “Princes who have turned into Dwarfs seek the red shoes of a lady in order to break the curse, although it won't be easy. A parody with a twist.”
The poster, however, showed a thin, tall woman who was conventionally pretty. The woman on the right was shorter and curvy and didn’t apparently have makeup on. The tag reads: “What if Snow White was no longer beautiful and the 7 Dwarfs not so short?”
Holliday, whose birth name is Ryann Maegen Hoven, wasn’t pleased when she saw the poster. “How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly?” she tweeted to her nearly 62,000 followers Tuesday.
The glamourous model hit back at netizens who claimed being overweight was unhealthy. “So? you still shouldn't be using marketing to show a fat women as undesirable. Get new material-It's lazy & not true/damaging to girls,” she wrote to one person.
“Says who? Did you get your medical degree on twitter?” Holliday responded to another. “Also I'm healthy AND overweight. Your brain just exploded didn't it?”
READ: Tess Holliday Slams Chloë Grace Moretz Movie For Telling Kids 'Fat' Is 'Ugly'
Unfortunately, being accused of being unhealthy at her size is something Holliday regularly deals with. She recorded an Uber driver asking about her cholesterol and posted it to Instagram and Snapchat last month. The model now refuses to ride with the transporting service.
“Hey @uber I don't pay more to use your ‘black car’ service to be told that there's no way I could possibly be healthy because I'm fat & then questioning it,” Holliday wrote in the viral Instagram post. “No one should have to tolerate this at any level of the services you offer.”
At the time this article was published, Holliday had not immediately responded to Moretz’s statement.
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