Why Not Natural
Why Not Natural

Many supplement bottles conceal a concerning secret behind the promise of better health. Behind their attractive labels and wellness claims, they often contain artificial fillers, synthetic preservatives, and questionable additives that could potentially harm rather than heal.

A mission was sparked in the mind of entrepreneur and chemical engineer Kelin Marquet by this widespread industry practice. It led her to establish the U.S.-based supplement product Why Not Natural based on a simple yet powerful question: Why not create natural and effective supplements?

Redefining Clean in the Supplement Industry

The term "clean supplement" has become a staple in supplement products, yet its meaning often remains unclear to consumers. For Marquet and Why Not Natural, clean formulation goes beyond marketing buzzwords. It's about certifying that every ingredient aims to promote health and wellness.

Marquet shares, "The supplement industry has almost no regulation, so we're on a mission to educate consumers about what a supplement should look like."

To achieve this, Why Not Natural has created its proprietary list of standards that guides the creation of every product. Marquet defines "clean supplements" as products formulated with the purest, most effective ingredients backed by the latest scientific research.

For her, a clean supplement contains no unnecessary fillers, artificial additives, or harmful preservatives—just active ingredients that are proven to deliver real health benefits.

She adds, "This standard means consumers can trust that what they're taking is safe and designed for maximum bioavailability and efficacy, allowing the body to absorb and utilize the nutrients effectively."

Moreover, Marquet emphasizes that clean supplements provide long-term health and peace of mind. She aims to see people taking supplements without worrying about the cumulative effects of hidden toxins or synthetic chemicals. They take them for as long as needed, knowing they support their health without compromising quality or purity.

The Science of Clean Formulation

Marquet believes that the science behind clean supplements begins with their very foundation: formulation. Her background in chemical engineering plays a crucial role in this process, enabling her to identify ingredients that serve no nutritional purpose, such as magnesium silicate (talc) and silicon dioxide—commonly used as fillers or anti-caking agents in many supplements.

With her understanding of ingredient functionality, Marquet also avoids potentially harmful substances like artificial additives, preservatives, and unnecessary sugars. This proficiency allows her to carefully select only those truly beneficial ingredients, confirming that every component in Why Not Natural's products has a specific nutritional purpose and contributes to the overall efficacy of the supplement.

For instance, every product on its website, like the Organic Vitamin D3 Liquid Drops with K2, Liquid Vitamin A (10,000 IU) with Coconut MCT Oil, and 4-in-1 Magnesium Complex, contains all the necessary information about its formulation. It details the supplement's purpose and, most importantly, what it is made of. For Marquet, this outlook enables customers to know each product before purchasing for better, informed decision-making.

Marquet makes certain third-party testing rigorously controls the quality of all products for purity and potency to further uphold Why Not Natural's commitment to clean supplements. This process guarantees that consumers receive precisely what is promised—no unwanted or harmful additives.

Additionally, Marquet actively pursues certification efforts such as USDA Organic certification, requiring strict adherence to natural and organic standards. These scientific and quality-driven efforts have paid off: Why Not Natural's best-selling liquid B12 and D3-K2 supplements have been ranked #1 by LabDoor, an independent testing company known for its stringent standards.

Putting Consumer Health Above All

In the largely unregulated supplement market, harmful ingredients can quickly go unnoticed. While a small amount of additives, preservatives, or synthetic fillers might seem harmless in a single dose, Marquet understands the potential dangers of long-term exposure.

She recognizes that the cumulative effect of these substances, when consumed daily, can lead to significant health risks over time. It is a reality often overlooked by both consumers and manufacturers.

According to Marquet, this awareness forms the foundation of Why Not Natural's philosophy. She is determined to challenge the status quo and raise the bar for the entire supplement industry by eliminating harmful additives and focusing solely on pure, science-backed ingredients. She aims to provide consumers with products they can trust—supplements that deliver results and safeguard their health in the long run.

"We owe it to our customers to provide products that are as safe as they are effective," Marquet shares. "When we read our over 10,000 positive reviews and see our customers saying our supplements have changed their life and helped them reclaim their health when nothing else worked – that's our biggest accomplishment."