European food-products company Danone is doing some rebranding. Its popular Oikos Greek yogurt will include 50% more fruit and a creamier taste, as the Danone looks to capitalize on grab-and-go consumers who are returning to work as the global economy reopens.

Consumers should expect to find the yogurt available nationwide in July, featuring white packaging with bold lettering.

The Paris-based company has a strong consumer base in the U.S. due to its success in the wellness industry. North America’s importance to Danone grew even wider in 2017, when the company bought WhiteWave and saw its U.S. business almost double.

Chief executive of Danone North America, Shane Grant, told CNBC that a “good portion” of yogurt consumption comes from consumers who are on the go. Though yogurt was still a household staple through the pandemic, now that offices are reopening and workers are commuting again, they hope to pick up their sales with Oikos' rebranding.

“The category itself, pre-pandemic, has been relatively flat overall for a number of years. It did see some acceleration during the pandemic, sort of mid-single digit growth rates, but I think it’s fair to say that it did not accelerate to the degree that some of our other segments did,” Grant said.

Greek yogurt, which is the largest segment of the yogurt category, has seen much slower growth, although sales were up 4.6% due to the pandemic, according to Nielsen.

Danone’s rebrand of Oikos is only one step of their plan to bolster the demand of Greek yogurt. They have also been reinvesting in Oikos Triple Zero, which contains zero fat, zero percent-added sugars and no artificial sweeteners. They also recently launched Oikos Pro, which contains 20 grams of protein.

RELATED STORIES