Disney+ A Big Success? Streaming Service Reaches Over 22 Million Downloads In First Month On Mobile Devices
Disney+ has been downloaded over 22 million times since launching in November, according to reports.
Apptopia, an app-tracking research company, noted that Disney+ has also seen 9.5 million active daily users on mobile devices, taking the top spots in the Apple App Store and Google Play Store.
Disney+’s success has been felt across other Disney-related streaming services as well. Hulu and ESPN+ have both seen boosts in app download and installs thanks to Disney+’s $12.99 app bundle.
The report was strengthened by Google’s annual search trend report, which revealed Disney+ to be the 2019’s top trending search for the U.S.
Despite the high numbers, Apptopia said Disney’s success hasn’t hurt mobile traffic to other streaming apps. HBO Now and Amazon Prime Video experienced no drop in downloads and usage, while Netflix experienced a small dip before returning to normal traffic.
Apptopia’s report does not include numbers for smart TVs, streaming devices like Roku or Amazon Fire Sticks, or computers. Disney did not comment on Apptopia’s report and said it would release its own numbers during its next quarterly financial report. It’s also unknown how many of the downloads are thanks to a Verizon promotion offering a free year of Disney+ for users with unlimited data plans and/or new Fios TV signups.
Apptopia notes that most numbers in its report are from the U.S. since Disney+ has only launched in five countries. It will begin a global rollout in 2020, beginning with Western Europe in March followed by Latin America and Eastern Europe by the fall.
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