A 21-year-old college student’s business of personally reselling Krispy Kreme doughnuts in Minnesota is over after the company put an end to his operation.

Jayson Gonzalez, a senior studying accounting at Metropolitan State University in St. Paul, recently hatched a plan to bring Krispy Kreme doughnuts to his state, where there hasn’t been a location in 11 years. Gonzalez would drive roughly 270 miles to the nearest store in Clive, Iowa, to purchase upwards of 100 boxes that hold a dozen doughnuts.

He would then bring them back and sell them for $17-20, earning him the nickname “The Doughnut Guy.”

Roughly a week after the scheme was reported on by local news, Krispy Kreme’s Nebraska office called Gonzalez and demanded he cease reselling their products. The chain said in a statement that the student’s actions created a liability for the company.

“Unfortunately the run for this Saturday will not be taking place, as I have been told I have to shut down operations,” Gonzalez said on his official Facebook page. “I figured it would come eventually, but it arrived early with the surrounding articles. Life happens, and it could be a sign that something else it [sic] meant to be. Appreciate everyone’s love and support to make this happen, couldn’t have done it without you all.”

Krispy Kreme said in a statement that they “appreciate Jayson's passion for Krispy Kreme and his entrepreneurial spirit as he pursues his education.”

The North Carolina-based company, which is owned by JAB Holding Company, has over 1,000 locations.

Krispy Kreme
Krispy Kreme's famous glazed doughnuts are pictured on May 17, 2004 in Miami. Joe Raedle/Getty Images
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