This holiday season e-reading devices were the hottest selling items off any shopkeeper’s and virtual sellers shelves. The latest findings by comScore also put computer hardware including handheld devices like e-readers to be the largest selling items this season.

Both Barnes & Noble Inc. and Amazon .com have said that their e-readers were the bestselling products in its history this year.

Barnes & Noble has revealed that its line of Nook e-reading devices are the biggest-selling items, they nearly sold 1 million e-books on Christmas Day. The company said its Nookcolor e-reader, which launched eight weeks before Christmas, was its top-selling gift of the holiday season.

Amazon.com, which sells the Kindle electronic book reader, said its third-generation Kindle did better than the seventh book in the Harry Potter series, Harry Potter and the Deathly Hallows.

Research pegs ebook sales at 60 million in 2015

Forrester Research said that their findings peg US e-book sales to total $2.8 billion in 2015, up from nearly $1 billion in 2010. The research firm predicts that the number of e-readers and tablets in the US will rise from around 15 million in 2010 to nearly 60 million in 2015. This is still lower than the 50 million units that portable music player market sells.
Fujio Noguchi, who supervises Sony's e-book business in the US said in an interview, We are aiming to acquire a share of 40% in the global electronic book market in fiscal 2012.” Sony has an e-reader called Reader in the market. He said just like the music industry went on to become digitized the publishing industry will also increasingly look towards digitalization.
With Google announcing that its eBooks will be sold through independent bookstores from December 2010, the market has become more vibrant. This definitely will up the sales of e-readers and book lovers can now have a wider choice.

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