Elon Musk Teases Tesla Cybertruck-Inspired Beer Dubbed ‘GigaBier’

Elon Musk is ready to brew up some libations as the Tesla (TSLA) CEO announced a Cybertruck-inspired beer dubbed “GigaBier” at the company’s Giga Berlin’s County Fair - GigaFest.

The fair that was held on Sunday debuted Musk’s plans for the brew’s bottle design on a screen, showing sharp edges to the likening of the Cybertruck’s modern configuration.

Musk revealed the GigaBier’s upcoming launch, saying to attendees at the fair, according to Teslarati, “We’re gonna build a train station that’s right on the property. And then we’re gonna have graffiti murals all throughout the factory, on the outside and everything. So I think that’s gonna be pretty cool. We’ve got some of them already. And we’re even gonna have a beer.”

This is not the first time that Musk has introduced an alcoholic beverage under the Tesla brand.

Back in November 2020, the company released a $250 tequila that sold out within hours of its release.

The Tesla Tequila, which was sold in a lightning-shaped bottle, was started as an April Fools' joke that Musk posted in 2018, pretending to pass out because Tesla went bankrupt surrounded by Teslaquilla bottles and the tracks of dried tears still visible on his cheeks.

Musk has also sold Tesla Short Shorts and a Not-A-Flamethrower through his Boring Company.

While no additional details were provided on the GigaBier, Tesla is looking to produce the Model Y at the German Gigafactory, where GigaFest was held in December.

As of Tuesday at 1:42 p.m. ET, shares of Tesla were trading at $810.65, up $18.71, or 2.36%.