Facebook, Citibank Change the Rewards Game
Tired of all the gimmicks and games from banks?
Citibank doesn't seem to care. This Tuesday, Citi launched a Facebook application that allows its customers to team up in order to use their points for charity, a group gift or personal goal. The Citi Facebook app builds on the function that Citi released last year that allows customers to transfer there points to others via the bank's homepage.
The company is giving away 2,500 free rewards points to each of the first 4,000 customers to sign up, according to a report from Crain's New York. After downloading the ThankYou Point Sharing App on Facebook, customers can start rewarding each other by naming a recipient. The recipient controls whether or not they keep the contributions.
The Citibank Facebook App allows customer s to share their goals by sharing links or inviting other Citibank customers to contribute. Donors are able to see the total number of points that have been amassed to any particular cause.
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