Is Ford’s Bronco A Jeep Killer? Full Accessory Line To Be Offered

With anticipation growing for the release of the Ford (F) Bronco 4x4 and its counterpart, the smaller in stature Bronco Sport, it has been revealed both vehicles will come with a bevy of accessories.

According to Automotive News, Ford is set to offer more than 150 accessory options for the Bronco as it looks to go head-to-head with its rival - the Jeep.

The dealer-installed accessories will increase the price point of the Bronco as they are expected to be add-on options that can be rolled into the financing of the 4x4, Motor 1 said.

Ford reportedly expects to sell as many as 200,000 Bronco models in the first year of its debut, which now will be compliment by a full accessory line that one can bet will include light bars, wheels, multiple roof offerings, winches, and more.

While it is unknown exactly what accessories Ford is hedging on with the Bronco, it does the commitment that the automaker is taking with the launch of the Bronco SUV. Ford has remained quiet on the details of the Bronco, only giving glimpses of the vehicle in short video segments.

The Bronco 4x4 SUV is set to be unveiled in March with the Bronco Sport following in April. The Bronco Sport will hit dealers later this year, while the Bronco 4x4 won’t be available until 2021.

Shares of Ford stock were up 0.13% as of 9:59 a.m. EST on Tuesday.