Crocs (CROX) is giving back to those who have dedicated themselves to the frontline of the COVID pandemic by offering up 50,000 free pairs of its iconic footwear.

For five days, starting on Monday, Crocs will give away 10,000 pairs of its Crocs at Works shoes a day for free to healthcare workers, whom the company said “continue to provide comfort in our communities.”

But this is not the first time that Crocs has donated shoes to healthcare works. Throughout 2020, the company gave away 860,000 free pairs of Crocs to frontline employees during the COVID pandemic.

Now, one year later, Crocs said in a statement, “There’s no better way to say thank you than by doing it all over again.”

Healthcare workers can request their free Crocs starting at noon ET on Monday on the Crocs website, which will remain open until the free shoe allotment has been filled for the day, ABC News said.

In a way, Crocs’ footwear has become the unofficial shoe of the pandemic as the company has seen a recent surge in demand for its shoes. Consumers have been trading in their business attire for more casualwear as they work from home.

The company has also capitalized on collaboration partnerships with celebrities such as Justin Bieber, Bad Bunny, and Post Malone to sell its shoes in limited-edition collections with great success that typically sell out in record time.

The company saw its sales increase 12.6% for the fourth quarter over last year, with digital sales surge 50.2% for the year.

Shares of Crocs were trading at $108.31 as of 10:31 a.m. EDT on Friday, up $2.14, or 2.02%.

Crocs
Crocs are pictured on display in a midtown New York City shoe store on Feb. 21, 2007. Timothy A. Clary/Getty Images
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