Free Taco Everyday? Taco Bell Is Testing Out A Taco Subscription Service
Taco Bell wants to give customers a taco a day for a fixed price every month with its "Taco Lovers Pass."
The Yum Brands chain is testing a new subscription that can make every day a taco day. The trial will be held at 17 locations in Tucson, Arizona.
Taco Bell announced in a press release Monday that the new subscription will allow members to get one “crunchy taco, spicy potato soft taco, crunchy supreme taco, soft supreme taco, Doritos locos taco or Doritos locos taco supreme” a day.
The subscription can be accessed through the Taco Bell app and will cost $5 to $10 depending on the location. Customers who go to a participating area can access the trial until Nov. 24.
A subscriber can unlock the “Taco Lovers Pass” category and be good for a taco a day for 30 days when ordered from the app.
The idea behind restaurants picking up on subscription service options is to get customers to come more frequently in hopes that they will want something more filling than one item.
Taco Bell appears to be focused on customers wanting more than one taco. Panera’s subscription offers unlimited coffee a month for $8.99 in an effort to attract more customers.
Yum Brands has been releasing multiple new rebranding and marketing methods for Taco Bell in just the past few months.
Some other advancements include Taco Bell's recent appointment of Lil Nas X as Chief Impact Officer and the taco chain's environmentally focused plan to "reuse used sauce packets."
© Copyright IBTimes 2024. All rights reserved.