Rap star Lil Nas X has found his way back to a job at Taco Bell. But instead of working behind the register, he will serve in the honorary role of Chief Impact Officer.

The 22-year-old worked at a Taco Bell location in Atlanta in 2017. He would later enroll at the University of West Georgia, where he majored in computer science.

Fame arrived for Lil Nas X in March 2019 with the release of the hit song “Old Town Road.”

"Lil Nas X knows the job, the experience, and the culture Taco Bell creates for its fans - including its people," Taco Bell CEO Mark King said in a press release.

"This unique partnership will deliver on more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people."

The collaboration is expected to incorporate aspects of his new album “Montero” on the Taco Bell menu. The fast-food chain say's "Taco Bell will 'Live Nas,' as Lil Nas lives Mas."

The two kicked off the partnership with Lil Nas X’s appearance in a commercial that announced the return of Taco Bells' breakfast, which launched on Monday. Taco Bell says it is reintroducing its breakfast menu to about 90% of stores by mid-September.

Lil Nas X, whose real name is Montero Lamar Hill, acknowledged the surreal shift in his career. He posted on Twitter: “life has come full circle, I officially work at taco bell again.”

He will merge his knowledge of philanthropy, music, and food while working on “menu innovations” in his new role as Chief Impact Officer.

"Lil Nas X is one of the most important voices of this generation," Jennifer Frommer, SVP Brand Partnerships & Commercial Sync at Columbia Records, said in a press release.

"His expertise in understanding social media and youth culture alongside his skills in creating great music makes this partnership with Taco Bell exciting, brave, and one of the most innovative campaigns I've had the pleasure of creating."

Lil Nas X also worked with the fast-food chain earlier this year when he was paid to feature Taco Bell in his “Sun Goes Down” music video.

The move follows other restaurant chains that have been incorporating celebrities into their menus as a form of “authenticity.” McDonald's has been involved with a similar form of advertising with its “Saweetie Meal,” “Travis Scott Meal,” and “BTS Meal.”

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