Lil Nas X got creative with his latest music video release for "Industry Baby," by using it to promote a fundraiser he started which will be used to help bail people out of the prison system. The rapper calls the movement the Bail Project.

The music video showcases experiences that happen in prison and the struggles of the criminal justice system.

Joseph Pate, the press manager for the organization, told BuzzFeed that the rapper was inspired to create the project after feeling the loss of his own family members who were incarcerated.

The website explains that the project is a “National Revolving Bail Fund," and is "a critical tool to prevent incarceration and combat racial and economic disparities in the bail system.”

It works with a person's bail being set, then paid through the project's money. The bail is returned to the fund at the end of a client's case.

“The Bail Project combats mass incarceration by disrupting the money bail system—one person at a time. We restore the presumption of innocence, reunite families, and challenge a system that criminalizes race and poverty. We’re on a mission to end cash bail and create a more just, equitable, and humane pretrial system,” a statement from the website.

The project has currently helped pay the bail for 16,913 people.