U.S. stock futures were little changed on Wednesday before key reports on the labor market, factory orders and the vast services sector.

* Consumer products maker Procter & Gamble Co

posted a stronger-than-expected quarterly profit, but its shares slipped before the bell as investors fretted about the company's outlook.

* P&G shares were off 1.7 percent $54.46 in light volume.

* Investors are on the lookout for more definitive signs of an economic turnaround from the July ADP private-sector employment report due at 8:15 a.m. (1215 GMT), two days before the release of the all-important government non-farm payrolls data for July.

* The ADP data should show U.S. employers cut 345,000 private sector jobs in July, according to economists' median forecast, less than the 473,000 shed in June.

* The Institute for Supply Management is scheduled to release its July report on the services sector at 10 a.m. (1400 GMT). According to a Reuters poll of economists, the ISM non-manufacturing index is forecast to rise to 48.0 from 47.0 the month before.

* Also at 10 a.m. (1400 GMT), the U.S. Commerce Department releases June factory orders. Economists in a Reuters survey expect a fall of 1.0 percent month over month compared with a 1.2 percent rise in May.

* S&P 500 futures shed 1.10 points and were below fair value, a formula that evaluates pricing by taking into account interest rates, dividends and time to expiration on the contract. Dow Jones industrial average futures dipped 8 point, and Nasdaq 100 futures slipped 2.5 points.

* In Tuesday's trading Wall Street extended gains in choppy trading, lifting the benchmark S&P 500 index <.SPX> to a fresh nine-month closing high. The tech-heavy Nasdaq scored its highest close since early October.

* The S&P 500 is now up 48.7 percent since hitting a 12-year low on March 9.

(Reporting by Angela Moon and Ellis Mnyandu; Editing by Padraic Cassidy)

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