Geneva International Motor Show Canceled Over Coronavirus Outbreak: Millions Could Be Lost

Millions of dollars may have been lost as the Geneva International Motor Show cancels its tradeshow just days before it is set to open because of the coronavirus outbreak. The Geneva International Motor Show was set to open on March 5.

Now in its 90^th year, the Geneva International Motor Show announced the decision on Friday, abiding by an injunction decision from the Federal Council that no events with more than 1,000 people take place until March 15. The last day of the show was slated for March 15.

Show exhibitors have labored to set up their displays, where some of the biggest car launches of the year were expected to take place. Show organizers have accepted the decision of the Federal Council, with Maurice Turrettini, chairman of the Foundation Board saying that “they regret this situation, but the health of all participants is our and our exhibitors’ top priority.”

“This is a case of force majeure and a tremendous loss for the manufacturers who have invested massively in their presence in Geneva. However, we are convinced that they will understand this decision,” he added.

The Geneva International Motor Show said that because the show was just in the stages before it would open, construction of displays was nearly complete. The decision to close the show came as the first case of the coronavirus hit Switzerland, where the event takes place.

The show is in the process of coordinating the dismantling of displays, which the Geneva International Motor Show said has significant financial consequences for all involved in the event. The show said these costs will be assessed over the coming weeks.

Organizers have also said that they will refund tickets that have been purchased for the show and will communicate more details on how to get a refund as soon as possible via its website.