Google, Facebook, Shopping, Glamour Top US Internet Sphere

comScore Media Metrix released its list of top 50 web properties for June with Google, Yahoo! and Microsoft sites assuming top positions. However, social networking sites like Facebook, online luxury magazines like Glam Media, sports and entertainment sites like Turner Digital and Viacom seem to be gaining in popularity. American web users show a marked trend towards networking, shopping, sports and entertainment.

Google sites topped the list toppling Yahoo! from the number one position it held in May. Google was followed by Yahoo! and Microsoft sites. This comes as no surprise since the press release by comScore Media Metrix, that analyzes U.S. web activity, placed Google number one in its top advertising network sites too.

Google which has comes a long way from the company's core web search engine offers a number of services like Gmail email service, social networking tools, like Orkut, Google Buzz and Google+, applications such as the web browser Google Chrome, the Picasa photo organization and editing software, and the Google Talk instant messaging application to name few. It seems U.S. internet users this month have shown a marked preference for Google's websites with over one and a half million unique visitors using its sites.

Even though Yahoo!'s popularity declined a little it did not lag behind Google by much in terms of unique visitors to its various sites which offer email, search, news and map services among others.

Microsoft which also provides various services like Yahoo! and Google came in third followed by Facebook, AOl Inc, Amazon sites, Turner digital, Glam Media, Ask Network and Viacom Digital.

While Google, Yahoo! and Microsoft are very similar in the services they provide and the fact that they are giant corporations, the top 10 on the list also indicate that most American internet users are increasingly into brands, shopping, sports, entertainment and social networking with hardly any change in the trend since last month.

Although giant internet companies like Google, Yahoo!, America Online and Microsoft continue to capture a vast edge of the internet market the growing popularity of sites like Glam Media, Turner Digital, Viacom reflect the nation's interest in music, movies, sports and fashion. There is a thirst for buying stuff as online retail stores like Amazon gain prominence.

Moreover, social networking seems to have the nation hooked with sites like Facebook boasting of more than one and a half million unique visitors. Seems like internet users in the U.S. keener to connect with each other, get what they want and know more about the things that interest them.

Table 3

comScore Media Metrix in a press release analyzed the web activity in the U.S. This table shows the list of the Top 50 web properties for June 2011.