Hot Dog For The Road? Wienermobile Giving Lucky Fans A Lyft
The Oscar Mayer Wienermobile is joining forces with ride-sharing app Lyft.
For a short period of time and a few lucky riders, the giant hot dog car has a chance to show up as your Uber XL in New York, Chicago, Los Angeles, and Atlanta from Aug. 25 to Aug. 27.
The Wienermobile will be driven by “the Oscar Mayer Hot Doggers” which the press release explains as two five-star drivers.
Wienermobile riders may be surprised with all the perks that come with the ride, such as the option to choose their own music and have neon lights. Each rider will also get free shirts, hot dog masks, and Weinermobile shaped whistles or “Weenie Whistles.”
“Lyft has been helping riders get back to the summer fun they missed in 2020, whether you’re headed to a family picnic, BBQ with friends, or attending a sports game or concert,” said Ethan Eyler, Director of Brand Products at Lyft.
"We're excited to hit the road with Oscar Mayer and surprise our riders with a once-in-a-lifetime opportunity to celebrate summer from inside the world-famous Wienermobile.”
The iconic meat brand says that the collaboration is to “spark miles of smiles” with a wiener rideshare showing up instead of a normal Lyft vehicle.
“With the world as our canvas and meat as our medium, we want to do all we can to spark unexpected smiles wherever we go,” said Megan Lang, Associate Marketing Director of Oscar Mayer, in the press release.
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