The popularity of the “Baby Shark” song can’t be underestimated. Not only is it finding its way into every toddler’s playlist, but it’ll also be part of Shark Week 2019.

In a press release Thursday, Shark Week announced that they’re partnering with DJ and producer Jauz in several ways, one of which includes his “Baby Shark” remix. The tune will be used on Discovery Channel and on the network’s official Snapchat account. There will be a digital Shark Week coloring book that also includes images from the remix video.

Jauz, who played the “Baby Shark” remix at Coachella earlier this year, will also be part of “Shark After Dark,” the official Shark Week after show hosted by Rob Riggle. He’ll appear on a special Shark Week edition of “Cooking With Mello” alongside DJ and friend Marshmello too.

The DJ will partner with Discovery Channel on a clothing collection and donate a portion of the proceeds to Ocean Conservancy, a wildlife charity.

Discovery Channel has a number of partnerships each year during Shark Week. The network will run a text-to-donate campaign with Pledgeling to support Oceana (text SHARK to 707070) and run beach cleanups across the country with Ocean Conservancy.

In addition, The Association of Volleyball Professionals (AVP) will partner up with the company for the Hermosa Beach Open, which will include Shark Week prizes and activations. Pintrill is creating a limited edition pin collection, launching July 28. The Ritz-Carlton, Fort Lauderdale, is hosting Shark Week screenings, special menus and new spa treatments with proceeds from all efforts benefitting the University of Miami’s Shark Research & Conservation Program. Tarte is running a contest for viewers to win a trip to Costa Rica.

Returning partners include Southwest Airlines, Great Clips, USA Swimming, Ubisoft and Georgetown Cupcake.

Shark Week 2019 kicks off Sunday on Discovery Channel. Check out the full schedule.

Shark Week Baby Shark song
The "Baby Shark" remix will be used during Shark Week 2019. Discovery
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