How And When To Watch Ford’s Maverick Compact Pickup Truck Reveal

Ford (F) is expanding its truck line with a compact pickup dubbed the Maverick that will be unveiled for the first time on Tuesday.

Ford fans will be able to see the automaker take the wraps off the truck, which is being billed as having the “compact maneuverability of an SUV” with the “capability of a truck,” live with the help of actress Gabrielle Union on a series of live social media platforms.

The Maverick introduction follows Ford’s recently released all-electric Lightning F-150 pickup truck, which debuted in May.

To view the Maverick’s unveiling, viewers can tune in to Gabrielle Union’s Instagram and TikTok channels. The truck launch will also appear on Ford’s Facebook, Twitter, TikTok, Instagram, and YouTube, as well as on Hulu.

Ford has resurrected the Maverick name after first assigning it to a sport sedan it sold back in the 1970s.

Shares of Ford were trading at $16.43 as of premarket hours on Friday, up 44 cents, or 2.75%.