Hulu Joins Forces with Morgan Spurlock, Launches Original Programming

Hulu has joined forces with director Morgan Spurlock to launch its first original programming, Ad Age reports.

The popular streaming video Web site has acquired Spurlock's "Day in the Life," comprised of six episodes. In each half-hour episode, Spurlock spends 24 hours hanging out with celebrities and personalities like musician will.i.am and Canadian comedian Russell Peters.

"What's it like to be one of the world's most powerful billionaire?" Spurlock says in the series premiere.

In fact, the episode goes on to show Spurlock following Virgin CEO Richard Branson around for one day. The pair's 24 hours together include Branson going to dinner with the Queen and opening a new Virgin America route to Chicago, according to Ad Age.

Spurlock is perhaps best known for his 2007 documentary "Super Size Me," and the eye-popping projects that followed, including 2008's "Where in the World Is Osama Bin Laden?"

His latest, "The Greatest Movie Ever Sold," which looks at product placement in the film industry, premiered at the Sundance Film Festival earlier this year.

"When the opportunity to create an original doc series with Hulu presented itself, I jumped at the chance. Hulu has become such an important outlet for content creators and a real destination for fans," Spurlock said in a statement.

Available only in the U.S., Hulu streams full episodes of shows - some for a limited time only - from NBC, Fox, ABC and other networks. The Web site also steams movies, video clips and other media.

Since its 2008 launch, Hulu has introduced a monthly subscription service, Hulu Plus, and expanded to a variety of platforms such as smartphones and tablets.

In July, a month after Hulu's owners announced they were putting the Web site up for sale, it was estimated that the company could be worth more than $2 billion.