Hyundai Kona Iron Man Edition: Iron Man Suit-Inspired Car Debuts At Comic-Con

Hyundai Motor made its presence felt at this year’s Comic-Con 2018 by unveiling a special edition vehicle that’s inspired by a Marvel character. The Hyundai Kona Iron Man edition, like what its name suggests, is a Kona that’s been enhanced to feature design elements reminiscent of Iron Man’s first suit and his latest armor.

The South Korean automaker introduced the Kona Iron Man at the annual multi-genre entertainment and comic convention in San Diego, California. The vehicle was made thanks to Hyundai’s partnership with the New York-based entertainment company, Marvel, that was signed in 2015, as pointed out by Korea Herald.

Hyundai entered the deal with the goal of promoting its brand as fun and exciting to attract more consumers, particularly younger drivers. Unveiling the Marvel-inspired version of its first small sport utility vehicle at the opening ceremony of Comic-Con seems to be one of Hyundai’s strategic moves to effectively market the Kona Iron Man edition.

“The Kona Iron Man edition was inspired by Iron Man’s cutting-edge suit to emphasize the safety and strength of the small SUV. The vehicle is also armed with Hyundai Smart Sense and a slew of up-to-date safety systems,” Hyundai said at the unveiling.

The Hyundai Kona Iron Man sports a matte metallic gray exterior that’s inspired by Iron Man’s first suit as seen in the 1963 comic book “Tales of Suspense.” Meanwhile, the red lines contouring the front lights, side mirror and roof are said to be inspired by Iron Man’s latest armor that’s seen in the movies.

The interior of the vehicle also gives off an Iron Man vibe. It’s a mix of red and gray colors and there are Iron Man masks and logos on the seats. The head-up display also features Iron Man edition-exclusive graphics.

For those who are interested in getting one, they should watch out for the one-time order period that will open worldwide early next year. Hyundai has yet to reveal the official date/s. Pricing is also unknown at this point. IGN has learned, however, that production is scheduled to happen in December and the first units will be made available in the first quarter of 2019.

“Seeing this car come to life is like wish fulfillment for so many of us,” Marvel’s SVP of Global Partnerships & Marketing Mindy Hamilton said. “When you grow up reading comics, you dream of seeing that technology and those inventions become reality. We hope that everyone has just as much fun jumping into this one-of-a-kind vehicle as they would putting on the actual Iron Man suit of armor.”