Impossible Foods Vegan Chicken Nuggets Roll Out To Restaurants, Walmart, Kroger, Albertsons, And More

Impossible Foods’ plant-based chicken nuggets will roll out at restaurants nationwide this week and be available in grocery stores later in September.

The vegan chicken nuggets will be included at restaurants such as David Chang’s Fuku in New York City as well as California-based chains Fatburger, Gott’s Roadside, and Dog Haus.

At Chang’s Fuku, the nuggets are served up with two house-made sauces and the option of waffle fries.

“Our Impossible Nuggies pair perfectly with the playfulness of Fuku’s menu and will satisfy the cravings of fried chicken lovers looking for an alternative bite,” Fuku CEO Alex Munoz-Suarez, said in a statement.

The meatless chicken nuggets will also appear at retailers such as Walmart, Kroger, Albertsons, Safeway, ShopRite, Giant Stores, Gelsons, and others by the end of September with plans to expand to 10,000 stores later this year, Impossible Foods said.

The chicken nuggets will sell for $7.99 for about 20 nuggets. The nuggets can be found in the frozen aisle in a resealable freezer bag, fully cooked and ready to oven heat, microwave, or air fry.

Impossible Foods' chicken nuggets have a breadcrumb coating, white meat texture, and chicken flavor. They contain 40% less saturated fat and 25% less sodium than animal chicken nuggets, the company said.

“We are tremendously excited about our Impossible Nuggets. But this launch isn’t really about nuggets. It’s about the historic inflection point we’ve reached. For the first time, consumers unquestionably prefer meat made from plants instead of meat from an iconic animal,” said Pat Brown, founder and CEO of Impossible Foods.

“In the battle for the future of food, this is the first time David has categorically bested Goliath, but it won’t be the last,” he added.

According to Reuters, Impossible Foods is planning on going public in the next 12 months. It is thought to be seeking a valuation of at least $10 billion.