Inadequate or Not, Samsung Stays The Course with Galaxy Tab10.1

When Samsung VP Lee Don-joo called his company's upcoming Galaxy Tab 10.1 inadequate last week, many journalists took the comments as indication that Samsung would retool their tablet to more closely match the competition.

Not so, Samsung said Saturday. According to YonHap news, Samsung is staying the course with their iPad competitor, rejecting rumors that the tablet was headed back to the drawing board.

Lee's comments, reported March 3rd, came soon after Apple officially announced its iPad 2, which surprised not only consumers and journalists, but rival executives as well.

Remarking on the iPad 2's thinner frame, Lee said that Samsung would have to respond in turn with its own tablets. We will have to improve the parts that are inadequate. Apple made [the iPad 2] very thin, he said.

Pricing was also an issue, and Lee said that Samsung would also have to reconsider how it was pricing its line of tablets. Apple currently dominates the tablet market in large part because it was first to market, but the price of the iPad is also a factor, as it is cheaper than many rivals.

Though Samsung says the Galaxy Tab 10.1 will be arriving on schedule, the company has yet to announce what that schedule actually is. Though the tablet is expected later this month in Europe, no launch details have been announced for North America.

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