Jennifer Aniston Teases New Brand, May Launch Beauty Products

Jennifer Aniston may be disclosing her beauty secrets through her new brand.

The "Friends" alum shared photos on Instagram that seemed to hint about her new business venture. "Something’s coming," she wrote in the caption with a shushing face emoji.

The post featured two pictures of Aniston. In the first snap, she appeared to be walking on the set of a photoshoot. In the second shot, she was sitting while reclining her hands behind her head. She had her back on the camera, so the photo highlighted her cascading, wavy blonde hair.

Aniston tagged the brand LolaVie, which is launching on Sept. 8. Although Aniston didn't give any details about the brand, the public trademark filings for the company from the United States Patent and Trademark Office suggest that the company is manufacturing a line of beauty products, People reported.

The brand covers a wide range of beauty items, including hair care, face and body lotions, candles, face and body soaps, nail care and deodorant.

Aniston's fans immediately flooded her post with comments of excitement. Several of them couldn't wait for it.

"We are ready," Arron Crascall commented.

"And it’s going to be great!!!" Amy Sedaris added.

"Please tell [me] you are launching 'LEGS FOR DAYS by JA: how to have stems the length of a supermodel at any height,'" Katie Aselton wrote.

"Cannot Wait!!!" Bruce Bozzi added with a heart emoji.

"SO EXCITED MAMA OMG!!!!" another fan wrote.

"JENNIFER ANISTON BUSINESSWOMAN I know that's right !!!" another fan stated.

The outlet noted that it wasn't the first time Aniston introduced LolaVie to the world. In 2010, she created her own fragrance under the same name, Lolavie, which she described as "a nonperfume perfume."

"I’d been asked to do things before, and it never felt organic. But when Leon [Falic, president of the Falic Fashion Group] approached me to be involved with the process from inception to fruition, I thought, ‘This could be a creative expression.’ And it’s turned out to be an extension of myself as opposed to slapping my name on something," she told Women's Wear Daily at the time.

The "Morning Show" star shared that the first perfumes she ever wore were Miss Dior and Anais Anais. Her mom wore Calèche while her grandmother used a body splash. She found those scents very strong. She described Lolavie as "sexy and clean" and "floral, but not too flowery."

"I want people to go, ‘What is that? You smell great!’ But most of all I wanted it to smell natural," Aniston shared.

The Lolavie fragrance was inspired by Aniston's affinity to modern architecture and love for waves at the beach.

"It’s a long story and honestly it’s too personal to tell. But it has special significance," she added.