Justin Bieber Calls Out H&M For Making 'Trash' Merchandise Without His Approval

Justin Bieber has criticized H&M for allegedly producing and selling a collection of merchandise featuring his name and likeness without his approval.

The 28-year-old "Peaches" singer took to Instagram Story Monday to express his frustration with the retailer, writing, "I didn't approve any of the merch collection that they put up at H&M ... all without my permission and approval."

Bieber went on to urge fans not to buy these products.

"I wouldn't buy it if I were you," he continued. "The H&M merch they made of me is trash and I didn't approve it. Don't buy it."

Despite Bieber's claims, a spokesperson for H&M said in a statement to E! News Monday, "As with all other licensed products and partnerships, H&M followed proper approval procedures."

Although the Grammy-winning artist did not indicate in his post which collection he was speaking of, Bieber recently commented on an Instagram post of user @jbiebertraacker that showed several pieces featuring the singer.

These included a tote bag and sweatshirt with Bieber's face on them as well as a sweatshirt and shirt that say, "World Tour." There was also a phone case sticker and sweatshirt that featured lyrics from his song "Ghost" that read, "I miss you more than life."

In the comments section of the Instagram post, Bieber wrote, "When everyone finds out I didn't approve any of this merch [shaking my head]."

Fans immediately showed their support for the "One Less Lonely Girl" singer by encouraging others to not purchase the collection. Some even canceled their orders of the merchandise.

"Justin, I canceled my items [because] it isn't okay between H&M and you and because I respect you so much. We are Beliebers ... WE WON'T BUY ANYMORE," one user wrote.

Another commented, "Even Justin said the merch is trash. Don't buy it. I had a feeling this wasn't his idea."

"I feel someone from Justin's team gave them permission without telling him. This seems shady," a third user suggested.

This wasn't the first time H&M has produced Justin Bieber merchandise. The clothing brand sold "Purpose Tour" apparel back in 2016, which included a mixture of graphic tees and sweatshirts, according to Bustle.

The following year, H&M launched the singer's "Stadium Tour" line, which Bieber reportedly promoted on social media, E! News noted.

In 2020, H&M released merchandise inspired by Bieber's fifth studio album, "Changes," which featured clothing with his name, a cartoon version of the "Favorite Girl" singer and his album title.

Bieber sells his own merch on his official website, including sweatpants, T-shirts and hoodies that feature his likeness and some references to lyrics from songs on his latest album, "Justice."

He also has a clothing line called Drew House, which is described as "a community, a place where you can be yourself and loved, encouraged, safe and valued" on the brand's About Us page.