Kanye West Makeup: ‘Famous’ Rapper To Enter Cosmetics Business With DONDA Brand

Kanye West is already a multi-platinum selling musician with his own sneaker and fashion lines, but the rapper is looking to expand his brand.

According to a report from TMZ, “The Life of Pablo” rapper is looking to move into sister-in-law Kylie Jenner’s territory and enter the makeup business. The website reports Kanye has filed legal documents which declare his intention to produce DONDA brand makeup, lotions, perfumes and other cosmetics. The brand’s name is named after the rapper’s mother who passed away in 2007.

The rapper’s application is currently being processed, but his intentions to go into the cosmetics world aren’t new. In 2016, Kanye tweeted a photo of his Donda chart from 2012 which featured his plans.

“Here is my Donda chart that I wrote 4 years ago that everyone laughed at,” he tweeted in 2016. The chart include the rapper’s plans holograms, hovercrafts, healthy fast food, summer school and solar power.

Besides Kylie, Kanye wouldn’t be the only member of the Kardashian household to enter the beauty products business. The Kardashian sisters, Kim, Khloe and Kourtney, have their own hair products line, Kardashian Beauty.

Although Kanye is trying his hand in many different ventures, during a 2016 interview with W magazine, the rapper said no one in the fashion world was on his side. “I’m saying that to this date they do not understand who I am. They will not understand until after I’m gone. I am misunderstood and there is no one in fashion that’s on my side.”

While fans wait for the rapper’s makeup line, his latest sneaker, the Yeezy Boost 350 V2 Zebra, will be released on Feb. 25. The sneaker features Adidas’ PrimeKnit material with a black and white canvas and will be in extremely limited supply.