Kanye West May Become President, But Rapper's Adidas, Yeezy Gap Deals Might Not Survive

On Sunday, Kanye West attended his first campaign rally in North Charleston, South Carolina, after announcing his intention to run against Donald Trump and presumptive Democratic nominee Joe Biden in the 2020 presidential election. During his speech, he covered a variety of topics, but a few particular comments highlighted what the future may hold for his Adidas and Yeezy Gap deals.

During the political event, West stated that his business partnerships may be facing unexpected hurdles if certain steps are not taken to correct aspects of each, as reported by Fox Business.

"Risk or no risk of losing whatever deal possible, I am not on the board at Adidas," West stated. "I am not on the board at Gap. And that has to change today or I walk away."

Continuing, he added, "Because of [Adidas'] 15% royalty, it made me into a billionaire, which could make me, off of this speech alone, at zero tomorrow. But when God calls Moses, he has to leave his comfy job working for the Egyptians and free the people."

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Should West choose to walk away from his 10-year Yeezy x Gap line, it may not be the best financial move for the "Stronger" rapper as some have called the deal "brilliant" thanks to the unique terms presented in the agreement.

When discussing the collaboration earlier this month, Susan Scafidi, the founder of Fordham’s Fashion Law Institute, revealed to Complex that West's Gap deal would allow the Grammy Award-winning rapper to earn stock in the brand on top of royalties and a salary. Scafidi shared that if West is able to earn $700M from his upcoming line, which will include pieces for men, women, and children, he could also have the potential to take ownership of 8.5M Gap shares.

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Aside from the discussion around West's business dealings, conversations about the performer in recent weeks have primarily revolved around the 2020 U.S. election and whether or not there is, in actuality, a realistic path for him to meet his political goals. According to one report, there are possible ways that he could go about moving into the White House, but he would have to overcome "major obstacles" in order to make it happen.