Kim Kardashian's Skim - Fendi Partnership: What To Know About The Fashion Deal

Kim Kardashian’s shapewear company Skims announced Monday that it has partnered with Rome-based luxury brand Fendi to launch a woman’s collection that will debut on Nov. 9.

According to the Skims official website, the clothing line "is a solutions-oriented brand creating the next generation of underwear, loungewear and shapewear." Fendi was founded in 1925 and was later acquired by luxury good holding company LVMH Moet Hennessy Louis Vuitton (LVMH).

According to the collaboration website, FendiSkims.com, “FENDI and SKIMS join forces to debut a first of its kind collaboration, taking inspiration from both brands to create a modern collection.”

Kardashian and British fashion designer Kim Jones designed the collection, which will feature crop leggings, crop tops, and dresses, according to Fendi. In September 2020, Fendi announced that Jones would serve as artistic director of the women's collection.

The Wall Street Journal Magazine noted that Skims and Fendi will have "form-fitting tops and dresses starting at $950, $1,100 leggings and a $2,950 puffer jacket, as well as Fendi x Skims–logo-printed underwear, shapewear and hosiery." There is also a leather dress with a price tag of $4,200.

The Journal described the collection as "sexy, stretchy and athletic-looking."

Fendi has previously worked with rapper Nicki Minaj and artist Joshua Vides in a move intended to reach younger consumers.

Wall Street Journal Magazine on Monday announced Kim Kardashian as one of the eight 2021 Brand Innovators for their upcoming Innovator Awards.

Skims was launched in 2019. In April, it was valued at $1.6 billion. The brand was originally called Kimono, but due to collective outrage, Kardashian changed the name.

Earlier this year it was announced that her shapewear company would provide undergarments, loungewear, and pajamas among other clothing items with U.S. flags and Olympic rings with Team USA branding for the 2020 Olympics and Paralympics.