'The Mandalorian,' 'Avengers' Top Entertainment Franchise Survey List

“The Mandalorian,” “Stranger Things” and “Avengers” are the most influential entertainment franchises today, according to a new survey.

The National Research Group (NRC) began the survey in January 2019 and conducted more than 350,000 interviews about 700 entertainment franchises, Variety first reported. The global insights and strategy firm conducted such a massive survey to determine which franchises viewers in the U.S. consider the most inspiring, bold and thought-provoking.

Disney+’s hit series “The Mandalorian” claimed the no. 1 position, while “Avengers” and Netflix’s “Stranger Things” nabbed the second and third spots, respectively.

Disney and Marvel dominated the list with 70% of the entries, which included a wide range of titles. Apart from “Avengers,” other franchises that were included in the list are “Black Widow,” “Iron Man,” “Doctor Strange,” “Spider-Man,” “Deadpool,” “Black Panther,” “Guardians Of The Galaxy” and “Thor.”

Titles like “The Lion King,” “Coco” and “Hamilton” were also present in the top 20 franchises.

Netflix outclassed Disney+ in the survey and had more entries in the list. “Stranger Things,” “The Witcher” and “Ozark” were in the top 10, while Disney+ only had “The Mandalorian” in the upper half of the list.

Speaking about the survey, Jon Penn, CEO of NRG, noted that the findings explain that people are leaning toward entertainment franchises that create “important cultural conversations.”

“Consumers are ready for entertainment franchises to lean into important cultural conversations and create a new reality — one in which optimism, diversity, and curiosity unite rather than divide us,” Penn said.

The survey also explained which elements made the franchises noteworthy, including their boldness, inclusivity and ability to engage viewers.

For Gen-Z audiences, aged 13-24, titles like “Spongebob Squarepants” and “Shrek” are among the top five franchises. Meanwhile, for Black audiences, films and TV shows like “Black Panther,” “Get Out,” “Empire,” “Black-ish” and “Atlanta” are the most influential franchises.

The survey also found that shows like “Sex Education” and “Euphoria” are being religiously followed by young adults.

The titles featured in the list are some of the most successful franchises ever in the history of the entertainment industry. “Avengers” has grossed more than $6 billion globally, while “The Mandalorian” is one of the most successful TV series in recent times.

Here are the top 20 entertainment franchises, according to NRG :

1. “The Mandalorian”
2. “Avengers”
3. “Stranger Things”
4. “John Wick”
5. “Black Panther”
6. “Guardians of the Galaxy”
7. “The Witcher”
8. “Ozark”
9. “Spider-Man: Into the Spider-Verse”
10. “Black Widow”
11. “Deadpool”
12. “Thor”
13. “Iron Man”
14. “Mario Bros.”
15. “Toy Story”
16. “Doctor Strange”
17. “Spider-Man”
18. “Coco”
19. “The Lion King”
20. “Hamilton”