'Mass Effect 3' Ending: BioWare Office Billboard May Be Next Target For Outraged Fans, Cupcakes Go To Charity

Earlier in the week an organization of outraged Mass Effect fans sent developers BioWare more than 400 cupcakes to make a statement about the games ending. But it seems that the folks at the Edmonton, Canada office don't have much of a sweet tooth.

After receiving the baked goods, community manager of the BioWare forums posted a response to the sweet statement.

The gesture certainly gained our attention both with its creativity and deliciousness, Priestly wrote. However, while we do appreciate that fans were creative in how they expressed their views, after a lot of discussion, we decided ultimately the reason that they were sent was not done in the context of celebrating the work or accomplishment of the Mass Effect team.

The game development company decided to send the sweet snacks towards a worthy cause, donating the massive amount of cupcakes to the Edmonton youth shelter.

We know that for the kids that have to use this facility, something as simple as a cupcake is a rare treat and would definitely brighten up their day, Priestly wrote.

This isn't the first charity to benefit from the so-called spoiled ending of Mass Effect 3. A fundraising group was formed under the Child's Play organization called Retake Mass Effect, where fans would donate money to benefit underprivileged children. The charity raised $80,000 before shutting down on March 22nd.

The cupcakes sent to BioWare were three different colors: blue, green, and red. Each color is said to represent a different ending option, symbolizing the control, synthesis, and destruction themes.

But could this delicious package motivate the game's creators to alter the ending? Although BioWare passed along the sweet gesture from the gaming community, Priestly encouraged fans to keep voicing their opinions.

Please keep providing your feedback on Mass Effect 3, he wrote. We're still listening.

However, Mass Effect enthusiasts aren't stopping there. Some fans are plotting another move to claim the ending to their beloved space-shooter RPG, with an effort that is a little more public.

According to a forum on HoldTheLine.com, a site dedicated to discussing the Mass Effect franchise, one user came up with a plan to retake the billboard outside of BioWare's Edmonton office.

Does anyone want to start a chip in and raise enough money for 1 month of advertising for a Retake ME3 with Maurder Shields on the billboard? I can start this up if I see any desire in the idea, user Jim posted on March 30.

And the plan sparked wide response from other users, who were in support and ready to rally together for the cause.

Genius! I'm so up for this. When do we start? one user responded.

It is unclear if this movement will actually happen, but the Mass Effect fan base seems to be pretty adamant when it comes to supporting their cause.