Melania Trump First Lady Brand In Slovenia Expands Products Inspired By President's Wife
Melania Trump's ascension to a public figure has not only been limited to the U.S., as a company in her Slovenian hometown has begun selling upscale delicacies in addition to other products that were apparently inspired by President Donald Trump's wife. The First Lady brand recently debuted a variety of new Melania Trump-influenced products in her hometown of Svenica, the Slovenia Times reported Tuesday.
The First Lady brand was selling everything from beauty products to delicatessen meats to upscale desserts to tourist-y items such as mugs, t-shirts hats and magnets.
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Melania Trump is reportedly no stranger to capitalizing on her own fame, but this latest venture for the First Lady brand does not involve the actual first lady. In fact, she may have even taken action to stop the brand from capitalizing on her name, TMZ reported last week. However, it was not clear whether Melania Trump was looking for a cut of the profits — the First Lady brand's line of wines reportedly sold out quickly — or if she was looking to stop the company from earning off her name and likeness.
The president's wife filed a lawsuit against the British tabloid the Daily Mail because of alleged damages to her brand, showing that she was likely well aware of the potential earning power based on her newfound international celebrity.
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The former supermodel has a "unique, once-in-a-lifetime opportunity, as an extremely famous and well-known person… to launch a broad-based commercial brand in multiple product categories, each of which could have garnered multi-million dollar business relationships for a multi-year term during which plaintiff is one of the most photographed women in the world," her lawyers told CNBC last month.
Melania Trump, who was born in Svenica on April 26, 1970, started a jewelry collection company in 2010, a little more than five years after she married Donald Trump. She became an official U.S. citizen in 2006, 10 years after moving to New York City for her modeling career.
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