Music And Gaming Star Deadmau5 Expands Content Territory With UTA Deal

Joel Zimmerman, better known as deadmau5, has completed a deal with United Talent Agency for worldwide representation. The company will be handling the artist’s exploration of different content. He will be exploring new content on animation, film and games.

According to Hollywood Reporter, this partnership will also cover efforts in philanthropic activities by the Grammy-nominated artist. It also extends to opportunities as he seeks to expand his record level, Mau5trap.

The artist recently collaborated with The Neptunes in recording a single. The R&B single “Pomegranate” which was under his Mau5trap brand. He has also been actively touring and recently wrapped up a North American tour covering 39 shows in 17 cities including stops in Los Angeles and New York.

Deadmau5 was part of the Fortnite party celebrating the game's 350 million active users as well as 3.2 billion hours clocked within the game for the month of April. According to ESPN,

Epic Games threw an epic party for the gaming brand. Aside from deadmau5, the party was also spearheaded by Jordan Fisher and Diplo. The “Fortnite Party Royale” was a concert within the game, which happened last May 8. Steve Aoki and Dillon Francis also shared the main virtual stage with Deadmau5.

Deadmau5 will be represented by music agent Cheryl Paliegrani, Kevin Gimble and Steve Gordon in the live music space. The agency will also be responsible for Deadmau5’s techno performance alias, Testpilot. His alias most recently co-headlined a concert in Miami that also featured Ritchie Hawtin.

Deadmau5 is also an active gamer, competing in tournaments alongside various gaming personalities. His likeness has also been lent to games like “Goat Simulator.” His music wasn’t just heard for the Epic Fortnite Royale – it was also featured in the multiplayer online battle arena “Dota 2” as well as “DJ Hero 2,” a game based on hitting the right combinations to achieve rhythm.