A controversial ad spot for Kazakhstan travel company Chocotravel has raised more than a few eyebrows Thursday after it featured nude models posing as flight attendants. The ad, which received widespread condemnation across social media, has since gone viral.

The video was uploaded on several social media outlets and boasted “the service of buying air tickets without extra charges!” It opened with a close-up of a woman’s mouth, zooming out to reveal she was wearing a necktie and hat traditional to the outfits of stewardesses. Panning out even further, the women were revealed to be nude save their hats and scarves. The women then removed their hats to cover their lower abdomens as a search bar obscured their breasts.

“Chocotravel does not demand anything unnecessary from you,” Daily Mail on Thursday reported one woman in the video as saying.

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Nurken Rzaliyev, an employee of Chocotravel’s parent company Chocofamily, helped the video go viral after posting it on Facebook. Rzaliyev spoke with AdWeek about the video after it received widespread condemnation from individuals who called the video out for apparent sexism.

“There’s definitely no sexism,” Rzaliyev said. “Opinions were divided, but attention was made to the problem of high ticket prices.”

Perhaps flipping allegations of sexism back on the video’s critics, Chocotravel ticketing service director Nikolay Mazensev told AdWeek, “It shows no less than you’d see on the beach or by the pool. Do you attack girls in short skirts or swimsuits?”

As of Thursday, the video shared to Rzaliyev’s personal page was viewed nearly 90,000 times and received hundreds of comments, some of which were skeptical about the ad’s intention.

“Disgusting Advertising-candid sexism and … in our time it's already a sign of backwardness and limited! Ew, that's disgusting!” wrote user Medina Aldabergenova in comment translated from Russian. “[A]nd then some of the idiots are gonna be on the stewardesses, and they're gonna take it. That's crazy.”

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“Terrible advertising! Advertising of the 90s,” wrote Azat Bestayev.

“No words except disgust. Desperate Publicity,” read another Russian translation from Sara Nayat. “Ew.. I don't want to mess with choco anymore. _ and the worst thing that's in our country.”

A second ad for Chocotravel that followed a similar formula was also surfaced online — this time with nude men. The video with men received significantly less criticism in its comments section.

Chocotravel did not immediately return International Business Times’ request for comment.

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