NFL 'Sunday Ticket' Moving To YouTube TV In 2023

The NFL has agreed to another deal with a streaming service. After moving "Thursday Night Football" to Amazon Prime Video in 2022, the league will take "Sunday Ticket" to YouTube in 2023.

Google and the NFL have agreed to a multi-year deal for the "Sunday Ticket" broadcast rights, which have been exclusively owned by DirecTV since 1994. Starting in the 2023 season, the package will be broadcast with YouTube TV and YouTube Primetime Channels.

"We're excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States watch and follow the NFL," NFL Commissioner Roger Goodell said in a statement. "For a number of years we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans."

The YouTube TV deal is worth approximately $2 billion per year, CNBC reports. The agreement will allow fans to buy "Sunday Ticket" as an add-on package to a YouTube TV subscription or as a standalone purchase with YouTube Primetime Channels.

For nearly three decades, fans have been able to watch out-of-market games with "Sunday Ticket" on DirecTV. The league has an eight-year deal with DirecTV worth $1.5 billion per season that ends this year.

"YouTube has long been a home for football fans, whether they're streaming live games, keeping up with their home team, or watching the best plays in highlights," said Susan Wojcicki, CEO of YouTube. "Through this expanded partnership with the NFL, viewers will now also be able to experience the game they love in compelling and innovative ways through YouTube TV or YouTube Primetime Channels. We're excited to continue our work with the NFL to make YouTube a great place for sports lovers everywhere."

"Sunday Ticket" is believed to have between 1.5 and 2 million subscribers. It costs around $300 per year.